Symbolising the rebirth of a beautiful brand, Helvetia was acquired and revamped by Global Applius to become both a generalist brand (covering all product categories and different distribution channels) and a specialist brand, as evidenced by its built-in range aimed at kitchen designers and property specialists.
The brand's boldness lies in its positioning, which is well suited to distributors of complete, high-quality, practical ranges (e.g. ready-to-install built-in hobs) that are affordable and backed by the comprehensive portfolio of services behind the brand, giving Helvetia that special appeal that meets most needs.
Without making a fuss, Helvetia is gradually gaining ground and appealing to the biggest names.
Finally, innovation at Helvetia is more than ever in the spotlight with the release of slim-line hobs (classic or extractor), attractive vintage ranges and many other products, including niche products and products tailored to specific markets.
Helvetia will present its new kitchen range at Esprit Meuble 2025.